Ins and Outs of Video Creation

If you are thinking about incorporating videos into your social media marketing or in need of assistance to simplify video production, Social Media Examiner provides 14 tools marketers can use to create screen casts, montages, and slideshows.

Here is a quick fact! By posting your video to Facebook you will receive 30% more views compared to posting on another website. According to Facebook's 3rd qtr 2015 earning report there are now 8 billion daily video views on Facebook which is double the views in April of 2015 annual. There is a perceived hugh barrier to creating video, wanting to look and sound their best, wanting to use best technology to record audio and video fortunately however there are easy ways to create video, some of which do not even require you to show your face on screen, you can use screen captures, images, and video clips to create video adds for your business. 

A screen cast is a digital recording of the action taking place on your computer screen, perfect for creating technical how to explainer videos or create a tutorial/ demo for your product. Use Camtasia Studio, available for both PC and Mac for an advanced video recorder and editor. 

Use Snagit if you are looking for an easier low cost solution.

Tech Smith Fuse works with Camtasia Studios and Snagit. Allowing you to capture images and videos on your mobile device and send them to your desktop to use in your videos. Reflection by Squirrels allows you to do wireless mirroring so you can display your smartphone screen on your desktop. Connect your mobile device wirelessly to your desktop hit record on your screen cast software and create your video. 

Another option is to create a slideshow; combine still images as a catchy video promotion for your news feed. A slide-deck video can also feature products on a theme, behind the scenes imagery from your company, coverage of events and more. The Facebook slideshow tool is an way way to create eye catching ads from still images. In the ad creation section click on select video then create slideshow button. select 3 to 7 images then chose length of ad transition preference and thumbnail. use only high quality pictures, keep all dimensions the same. 

Using only one or two of these techniques in your marketing campaigns can help improve your visibility, reach, and conversions. create your content on desktop or mobile, which ever is easier for you! You will be surprised the impact a video add can make!

Business Spotlight

Beats by Dre is a leading audio brand founded in 2006 by Dr. Dre and Jimmy Lovine. Through its family of world class consumer headphones, earphones, and speakers, beats has introduced and entirely new generation to the possibilities of premium sound entertainment. Beats by Dre does a great job advertising through videos! They feature celebrities, athletes, and others representing the brand. Here is one of their videos featuring Tracy Morgan that was being advertised on Facebook around Christmas.

Here is a video with Serena Williams. Music is the motivation.